I was struck by a short article in Good Housekeeping Magazine, November 2010 issue.
It had a picture of a luscious looking desert and the title of the article was – “This Is Your Brain On Snacks.”
It was a take on the public service announcement that ran several years ago that showed a fried egg and said “This is your brain on drugs.”
So what’s the connection?
The connection is how your brain reacts to certain foods – and it’s not pretty – it has been proven in several studies that foods are addictive. See my earlier post on this subject.
This post is confirmation for much of what was said in my previous post.
The article in Good Housekeeping referenced a study where scientists selected two groups of women to study what happens over time when given their favorite high calorie snack foods. One of the groups was obese the other was not. Over a two week period both groups were given a 300 calorie portion of their favorite high calorie snack each day.
Lower weight women – lost interest in the treat.
Overweight women – had a significant decrease in actually liking the snack food. However, even so, they wanted more of it! Just like drug addiction.
Finally, an explanation for why some people can eat just one while others cannot! The conclusion of the scientists was that “For some dieters, the message may be that going “cold turkey” on the foods you crave is a better strategy than trying to budget those calories.” Apparently for some of us certain foods are like drugs and our only recourse is to go “cold turkey” and totally avoid the foods that are addictive for us. If you look around at people today and see the rising numbers of overweight people, it appears that this type of addiction affects at least 2/3 of our society.
The problem is, it isn’t a small group of scientists offering up these drugs on a daily basis. These addictive foods are everywhere. It takes a clear commitment and concerted effort to rid ourselves of these foods.
Also worth considering is that when it comes to lifestyle changes it has been proven that we are more successful at making the changes over time, in small incremental steps rather than the “cold turkey” approach listed mentioned in the study.
That is why having a coach to help us make these changes is often the best and permanent path for change. If you are interested in making this happen for you, contact me, by commenting below.
To YOUR Success,